1
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I know what I need.

2
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I'd like help finding something that fits.

3
00:00:04,860 --> 00:00:08,440
And I'd like to reach someone who needs what I can

4
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supply.

5
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Advertising helps connect those two sides and funds

6
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substantial parts of the Internet.

7
00:00:14,760 --> 00:00:16,320
Anna pays to reach potential customers.

8
00:00:17,140 --> 00:00:19,640
Maya spends time deciding what deserves her attention.

9
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A personal agent could change where that attention goes.

10
00:00:24,360 --> 00:00:27,120
It starts with Maya's expressed need and the information

11
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she permits it to use.

12
00:00:28,960 --> 00:00:31,440
Then it helps compare relevant offerings.

13
00:00:32,060 --> 00:00:35,280
This time, I want petite maternity clothing delivered

14
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home.

15
00:00:36,540 --> 00:00:39,660
In the intended experience, Intent Registry connects

16
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permitted intentions with authoritative merchant

17
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information.

18
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If this produces more useful matches, some acquisition

19
00:00:46,600 --> 00:00:49,120
spending could move toward the services that support

20
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discovery and completed transactions.

21
00:00:51,967 --> 00:00:55,940
I'd judge it by what it costs to gain a customer, and

22
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whether the purchase works out.

23
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Those services still cost money.

24
00:01:01,140 --> 00:01:03,800
Better efficiency has to be demonstrated, including what

25
00:01:03,800 --> 00:01:04,820
happens after returns.

26
00:01:05,620 --> 00:01:08,160
The cooperative would be customer-owned and

27
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customer-governed.

28
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Customers would have a stake in the shared intermediary

29
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and a voice in how it operates.

30
00:01:15,000 --> 00:01:17,320
Sharing economic value with customers is part of the

31
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idea.

32
00:01:17,960 --> 00:01:20,960
And I still decide how my information is used.

33
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Exactly.

34
00:01:22,940 --> 00:01:24,240
Participation depends on permission.

35
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The form of customer benefits and the rules for sharing

36
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them remain unsettled.

37
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The test is whether Maya finds something suitable, Anna

38
00:01:32,300 --> 00:01:35,120
gains a worthwhile customer, and the exchange can support

39
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itself.

40
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Could this make online discovery work better for both of

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them?